Learning Management System (LMS)

Overview

The Popsicle Packaging project aimed to revitalize the brand identity and packaging design of a beloved local ice cream brand. The challenge was to maintain the nostalgic appeal while introducing a modern, vibrant aesthetic that stands out on grocery store shelves and appeals to a younger demographic without alienating existing customers.

Our strategy revolved around bold typography, playful color palettes reflective of the flavors, and clean, minimalist layouts that communicate quality and freshness.

Design Process

We started with extensive market and competitor research. Observing how competitors utilized color and imagery, we realized there was an opportunity to use a more graphic, illustration-led approach. We developed a distinct visual language based on geometric shapes and vibrant gradients to represent each unique flavor.